Three people were overheard in a rather intense conversation. They were from different places on the planet, not all living here in California. The conversation was about the difficulties in starting a business in an Asian city.
One person talked intensely about the imediate difficulties....upstart legal problems. This perspective I would call "local"...
The second person said that if the passion was strong, these problems would soon fade away...a perspective I would call "the California perspective"....anything is possible.
The third person just listened. He was thinking about something even larger than local success with a "can do California spirit"....he was into the thought of making the project go global....not local, not California, but truly global reach. Thus it would be not the sport college of a city, not the sport college of California, but the sport college of the world. World sport. Not too much larger than that! California thinking got the conversation to a higher level, but the third stage took it to the planetary level.
Most of us think that California thinking is as about as great as we can get in scope. In fact, world thinking is the ultimate challenge.
All three perspectives in international business study are vital. But passion comes into play when we get beyond the local.
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